Mark Kelleher

Broadcast Media

Hi, I'm Mark Kelleher. Welcome to my profile!

Mark Kelleher's Bio:

Mark Kelleher's Experience:

• Head of Marketing & Archive Technology at BBC

  December 2009 - July 2011

  o Senior leadership and governance of strategic and operational projects for BBC Marketing & BBC Archive teams, creating slimmed down operations and delivering cost reduction o Delivered marketing capability for BBC iPlayer, allowing customers to gain a richer experience of iPlayer content o Delivered integration of marketing production processes into the On Air television scheduling platform, streamlining the broadcast promotion processes and reducing operational costs

• Head of Marketing Operations at BBC

  May 2006 - December 2009

  o Operational leadership and strategic governance of an ?80m budget including contractual, financial and process leadership; driving cost reduction and process simplification, as well as building new capabilities for future customer demand o Led first-time CRM strategy work for the BBC, providing tailored customer marketing communications for promotions, yielding an uplift in audience numbers for programmes o Led business, operations & technology change to move BBC Marketing from legacy to digital operations; creating a technical digital strategy for marketing in the BBC to drive programme audience uplift

• Trustee at Living Medicine

  2006 - 2008

  Governance and leadership of a charity that aims to create a public World Kitchen Garden in central London

• Board Member at Transport 2000

  2005 - 2007

  Board Governance of Transport 2000, the transport lobby group (now renamed the Campaign for Better Transport)

• Senior Adviser at BBC

  January 2000 - April 2006

  o Senior leadership role implementing strategic initiatives for the BBC: o Led the public consultation for BBC3 and BBC4, driving public perception of new BBC services, and significant risk reduction through the alignment of internal perceptions of the service proposals o Delivered marketing for the Freeview TV platform, driving usage and uptake of this new product o Led industry negotiation for set top box specification for digital television, creating a much simplified core Freeview box standard, thus allowing significant market growth for Freeview by reducing the costs of entry for box manufacturers

• Senior European Project Manager at BT Global Services

  March 1995 - December 1999

  o Led multi-disciplinary projects in seven territories for BT plc in Europe, driving revenue through product launch and cost reductions through process simplification o Stream leader of operations and communications for the launch of BT's European Mobile service, delivering a single customer proposition across seven territories, thus driving consumer understanding and clarity and increasing revenue o Led Brussels negotiations and lobby for the European telecommunications commercial network interconnection legislation, significantly reducing the cost of telephone and data call carriage across international borders

• Head of Programme Office, Business Manager to Managing Director at British Telecommunications plc

  January 1990 - March 1995

  o Business Manager to Managing Director of BTUK, Sir Mike Bett o Head of BT Programme Office, shaping the strategic investment agenda for the Board, driving investment efficiencies and reducing business risk through alignment of disparate strategies o Senior Project Manager on a range of initiatives from Service Development and Fleet Rationalisation to a Redundancy Programme for 30,000 individuals in nine months; delivering ?1bn staff cost reduction, and ?15m fleet cost reductions

• Head of Business Systems & Mobile Delivery at BBC

  July 2011

  o Leadership and governance of a fundamental shift in the BBC's business systems landscape from legacy to digital technology, resulting in improved productivity and reduced operating costs across the enterprise. o Leading on the mobilisation of the BBC applications suite to drive flexibility, reduce costs and rapidly improve access and usability to systems including holiday booking, resource scheduling and people search apps o Leading the BBC's Collaboration Programme, to improve enterprise effectiveness by significantly easier and more secure document management and sharing o Senior supplier to internal television, radio, news and back office divisions, providing a clearer relationship, more open and effective relationships, and improved delivery of customer needs through technology solutions o Governance and leadership of multiple project teams delivering technology and business change, driving a significantly greater focus on user needs and simpler user experience, and improved productivity in the technical teams o Creation from scratch of a new mobile capability and centre of excellence, providing significantly improved effectiveness in production teams by delivering a mobile apps suite to provide simple access to legacy systems o Management of multimillion pound project budgets to deliver significant user and business benefits through cost reduction and process simplification o Proposing and negotiating investment proposals with directors and boards, to create cost-effective and positive business cases for growth o Contracting and managing relationships with multiple suppliers, providing effective services to the BBC at competitive cost levels

Mark Kelleher's Education:

• The University of Manchester